Knowing a fair number of local tradesmen and professionals with a keen interest in marketing via the internet, I've observed the answer to be paid traffic. If

Knowing a fair number of local tradesmen and professionals with a keen interest in marketing via the internet, I've observed the answer to be paid traffic. If you're genuinely good at a much-needed trade, ROI-positive conversion funnels for tightly-optimised keywords are much easier to set up than for most Web entrepreneurs.