I think the first thing any startup should know about SEO is that due to the ease with which someone can add SEO to their qualifications we currently have a wor

I think the first thing any startup should know about SEO is that due to the ease with which someone can add SEO to their qualifications we currently have a world where every second person is an SEO expect. If your going to outsource your SEO(and its probably not a core competency so you probably should) make sure you spend a fair bit of time investigating any potential consultants. Also speak with them, discuss and then research potential strategies they suggest. If it sounds dodgy, Google probably agrees and you will be risking a lot for a small chance of gain.