Most people aren't technical. An enormous number of people don't even realize Google isn't the internet. Defaults are the most powerful force field imaginable

Most people aren't technical. An enormous number of people don't even realize Google isn't the internet. Defaults are the most powerful force field imaginable at population scale. It's like lead in the water. Even technical users are dragged down by the second and third order impacts of defaults imposed upon the masses. For instance, Google gets to control how the web works and there's nothing you can do about it. We should favor robust and healthy competition. Make Google sweat a bit more to earn their place, and give the ecosystem vibrant alternatives that force more rapid innovation.