> What alternative would you propose to merging? If the market re-stabilizes in a different position merging could be successful. If a revolution happens, it wi

> What alternative would you propose to merging? If the market re-stabilizes in a different position merging could be successful. If a revolution happens, it will probably not, but still better than doing nothing. Copying. Copying the revolutionary competitor(s). Just don't have qualms. Start small to see that you can do it, then raise all the capital you need to go big. I'm dead serious. When an innovator/disruptor comes along, if you the reigning champ does not out-innovate them quick, then the reigning champ will have to hand their crown to the newcomer. It's really hard for established players to out-innovate up-and-coming competitors because often the established player wants to milk their current customers, but to out-innovate the newbies requires lowering prices, which requires lowering costs, which requires lowering revenue (and earnings) in the short term in order to enable a brighter future. Reducing revenue and earnings on purpose is culturally really hard for established companies to do. There are companies that have done this well at times. I'm thinking of Microsoft. It can be done.