The legendary industrial designer Raymond Loewy stated this same problem in reverse at the beginning of his career in the 1920s (from his auto Never Leave We'll

The legendary industrial designer Raymond Loewy stated this same problem in reverse at the beginning of his career in the 1920s (from his auto Never Leave We'll Enough Alone): > Ugliness of color, of mass, of detail. Spoiled by a lot of applied "art" .. it used to be called gingerbread (now we call it schmaltz.) What's more, all this corn was expensive ... > Why couldn't what used to be called the "machine age" generate simple, straightforward products and contribute a little beauty to the world? He goes on to state in his opinion modern Euorpean car design and "motormania" effectively destroyed the industrial ornamentation pastiche he called "decalcomania." Whole book is delightful.