> People only need so many coffees. I think it's more like "people only need so many coffee shops." Now that they've mostly achieved saturation, they want to i

> People only need so many coffees. I think it's more like "people only need so many coffee shops." Now that they've mostly achieved saturation, they want to improve revenue by other means, like increasing prices, and people will only pay so much for their coffee and snacks (although the cutoff seems surprisingly high).