Same-store sales peaking is probably an indication they've crossed past the peak of the price curve. Lower prices = more items sold, but less profit per item, h

Same-store sales peaking is probably an indication they've crossed past the peak of the price curve. Lower prices = more items sold, but less profit per item, higher prices = fewer items sold, but more profit per item. There exists a price where the items sold x profit per item reaches a maximum. They've raise prices, and sales have gone down.