"So you're saying that I can have an advantage over everyone else if I implement all the spec features, plus one extra feature that adds convenience to our user

"So you're saying that I can have an advantage over everyone else if I implement all the spec features, plus one extra feature that adds convenience to our users? And you're saying that by doing this, not only do I gain an advantage over the existing competition, but I also make it more difficult for more competitors to appear? [takes notes]"