> They may temporarily cash their good name for profit but what are they going to do when consumers catch on. The folks who gobble these companies up and strea

> They may temporarily cash their good name for profit but what are they going to do when consumers catch on. The folks who gobble these companies up and streamline them for maximum profit don't care about the future. They only want to maximize the immediate value of their stake and cash out. The same dance keeps playing out. Plus, if you inherit a perfectly functional Kitchen-aide stand mixer from Mema how are they ever going to sell more stand mixers which was the conclusion of the folks who bought Instapot and realized after the hype cycle died you just don't have a large recurring Instapot purchase market.