I get that you do not like that they will do it but do it they will. All costs are born by the customer. To do otherwise is a one way ticket to lower stock pr

I get that you do not like that they will do it but do it they will. All costs are born by the customer. To do otherwise is a one way ticket to lower stock prices and less C-suite compensation. If they are not then your business will eventually go out of business. Here is how they will do it too. Them: 'have you seen our NEW plan? It is amazing. It is only 5 dollars, the cost of a cup of coffee, more a month and all the amazing new things you get access to.' Me: looks at their plan. Me: 'Seems about the same as my previous one.' Them: 'But this NEW one is amazing. Our glossy advert campaign says so.' They will not say they are raising prices because of it. They will sell you on how their new plan is 'better' and make your bear the cost (plus a little more for them). I sat in a meeting where one company was selling unlimited plans. The company I was working for were still selling 1MB per month at 40 bucks a megabyte. They said their customers would pay it and more because of who they were. They are tone deaf and blind to it. The second the advert campaigns changed the tone of the meetings changed. In that case they had to change their pricing because of external pressures. However in this case all the carriers are being zinged. They will all raise prices. Because for sure they are not going to cover it. You know it to be true. But do not like it which is fair. I do not like it much either.