Minecraft sold over 850,000 copies before even exiting alpha. (though these labels are really kindof arbitrary in the end) I think this was fine for that game:

Minecraft sold over 850,000 copies before even exiting alpha. (though these labels are really kindof arbitrary in the end) I think this was fine for that game: the game was fun, $10, and largely bought on its own merits. Sandbox gameplay + procgen exploration + multiplayer + modding can wring an incredible amount of life out of relatively few assets. It definitely led to a trend of over-promised and commercialized early-access though. When you can get a big chunk of the bag for pre-selling based on a small chunk of the work with minimal risk, the incentives are obvious.