Imho, the problem with "consent to ads or buy a subscription" is that it becomes the new CableCARD [0]. I.e. all companies really want to be in the business of

Imho, the problem with "consent to ads or buy a subscription" is that it becomes the new CableCARD [0]. I.e. all companies really want to be in the business of tracking customers, because they can repackage derivative products and increase their revenue. So the "subscription" option ends up experiencing a lack of support, mysterious technical issues, underinvestment, etc. End result, customers don't choose it, which businesses use to lobby for further eroding mandates. You can't force a company to provide and support a product they don't want to. You can force them to turn one off. [0] https://en.m.wikipedia.org/wiki/CableCARD https://en.m.wikipedia.org/wiki/CableCARD