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With the upcoming death of the 3rd party cookie they have to have a way to continue to target you. They need a new unique identifier for you. So they will test
by noashavit 2y ago
With the upcoming death of the 3rd party cookie they have to have a way to continue to target you. They need a new unique identifier for you.
So they will test out requiring signup, and see how that impacts traffic and engagement. I would assume that in the end we'll find a balance between ungated content (from search) and gated (direct, referral).