I left out YouTube and instead used Amazon to show more of what can actually happen: you try to open an online store in the USA (or another market where Amazon

I left out YouTube and instead used Amazon to show more of what can actually happen: you try to open an online store in the USA (or another market where Amazon dominates online sales to a good percentage) selling through your website, you don't get many sales that way since a lot of people in the USA will go to Amazon to make purchases, you feel that to participate in that you need to open an Amazon Marketplace storefront; you sell through that for a few years until... You get banned from Amazon's marketplace. You didn't choose to participate in it, you were forced to due to the majority of your consumers being in that platform, you have no recourse, you have just been disappeared from business due to a private party's processes and decisions. YouTube is another case to discuss but mostly through the eyes of market dominance, disappearance of the Open Web, and network effects. There simply isn't any other platform that can serve the market as YouTube does because of network effects. In that I usually end up in arguments about the Open Web vs this lunacy we currently experience where each platform is completely closed off and no interoperation is possible to really give a chance to competitors to raise. YouTube doesn't follow a common protocol that someone else could provide a product on and interoperate with YouTube, you either publish on YouTube or you simply cannot participate in that market. That's wrong, the web shouldn't have become that way but we allowed it.