As I understand it, most of the ad networks do the same thing in their opt-outs. You're not opting out of being cookied. You're just opting out of "personaliz

As I understand it, most of the ad networks do the same thing in their opt-outs. You're not opting out of being cookied. You're just opting out of "personalized" advertising. Most non-technical users who "don't want cookies on my computer" would probably dislike a truly cookie-less web.