Isn't the point here that instead of creating hardware and developing the software on top of it, Facebook is creating its own mobile offering in reverse? Buildi

Isn't the point here that instead of creating hardware and developing the software on top of it, Facebook is creating its own mobile offering in reverse? Building all of the software and setting the hardware component as priority two. Facebook Messenger's new read/delivered functionality is much like BBM or iMessage. They just unveiled their app store. Now a Photos app. Once the core apps are done and everybody who has an iOS or Android phone already uses them and enjoys them, convincing people to jump to an actual Facebook phone may not be a stretch. Not saying that will ultimately happen, but it seems like this approach is keeping that door wide open.