I don't really see why people care that much about techcrunch. Granted I'm just a regular hacker, not doing startup, not having any plans to do so, and generall

I don't really see why people care that much about techcrunch. Granted I'm just a regular hacker, not doing startup, not having any plans to do so, and generally care very little about startup news. I just want interesting technews. Give me links to some new awesome tech, with demos or videos showcasing why I should be awed. Give me links to new awesome tech which makes my life simpler. Give me links to fancy programming tricks which while technically awesome or impressive, would never survive a code-review. Give me stuff that feeds the hacker in me. In that respect techcrunch has generally been of very little interest to me, and lately I haven't even bothered reading stories from techcrunch at all. Is the focus on techcrunch around here (because I see noone else on the web caring) because it has historically been PR friendly to startups?