> nobody is really bothering with the content And it's a shame because Apple is perfectly positioned to solve this. Apple makes mainstream and popular TV sho

> nobody is really bothering with the content And it's a shame because Apple is perfectly positioned to solve this. Apple makes mainstream and popular TV shows. Apple owns rights to broadcast sporting events. Apple makes custom cameras to film their promotional VR content. But apple didn't invest in "real" feature films or movies shot in VR natively. Apple isn't making "on the field" VR sports broadcasts. Apple even has more money than some nations to throw at this. They're perfectly positioned, but they're simply not producing enough. Beyond direct content production, Apple has a huge developer community that could've been mobilized to make software. They should've thrown a dev unit to every indie app developer with halfway substantial sales. It'd only cost a few million, and they'd have gotten a ton more apps at launch, as well as probably doubled the initial userbase.