I feel like that was the weakest part of the article. I don’t particularly find that to be an interesting question in this context because it’s a bit irrelevant

I feel like that was the weakest part of the article. I don’t particularly find that to be an interesting question in this context because it’s a bit irrelevant if it works. What matters is whether they think it works, and whether it’s a worthwhile exchange for them to lie to increase sales with the hope/knowledge that it will be profitable in the long term.