I'm not sure from where you are concluding that people are less willing to buy software. Most people buy Windows, Office, Adobe's suite of programs, video games

I'm not sure from where you are concluding that people are less willing to buy software. Most people buy Windows, Office, Adobe's suite of programs, video games, and much more enough for there to be a burgeoning market. Of course, I agree a lot of techies and especially the audience here (who aren't normal people for conversations like this) don't like buying software, nor selling them for that matter. Actually, sometimes I get the impression they hate the very concept of money, but I digress.