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They provide curation to the ad buyers. Basically the marketplace is broken for both sides.
by chillfox 2y ago
They provide curation to the ad buyers. Basically the marketplace is broken for both sides.
- fikama 2y agoCould you elaborate please ? You got me intrested but I can't make anything of what you mean by "curation".
- chillfox 2y agoIf you only want your ads next to quality content or on sites that are not drowning in ads so your ad is more impactful, then Google won’t help. But a third party can provide that through their curated list of sites. Basically they are in the business of providing human curated targeting parameters instead of the algorithm based that Google supplies.
- fikama 2y agoThanks :)