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Funnily enough some Google resellers are paying more than Google. I have no clue how, they must be burning investors' money
by jokethrowaway 2y ago
Funnily enough some Google resellers are paying more than Google.
I have no clue how, they must be burning investors' money
- chillfox 2y agoThey provide curation to the ad buyers. Basically the marketplace is broken for both sides.
- fikama 2y agoCould you elaborate please ? You got me intrested but I can't make anything of what you mean by "curation".
- chillfox 2y agoIf you only want your ads next to quality content or on sites that are not drowning in ads so your ad is more impactful, then Google won’t help. But a third party can provide that through their curated list of sites. Basically they are in the business of providing human curated targeting parameters instead of the algorithm based that Google supplies.
- fikama 2y agoThanks :)
- unkulunkulu 2y agoWhy couldnt they be “sudsidized” by G to uphold monopoly? If they bring in clients that otherwise are not going there? they simply cost more