His attitude toward the competition (Amazon and Samsung) strikes me as similar to Jobs' decidedly friendlier attitude toward Microsoft when he returned to Apple

His attitude toward the competition (Amazon and Samsung) strikes me as similar to Jobs' decidedly friendlier attitude toward Microsoft when he returned to Apple. I think this bodes well for Apple. The only way for Apple to stay where they are in the technology landscape is to continuously disrupt their most successful products - in other words, they need to have products so good in the pipeline that they take the present day competition in stride.