This goes beyond creative works, but to many other types of digital content. I remember hearing John McAfee discussing trying to come up with a way to sell sof

This goes beyond creative works, but to many other types of digital content. I remember hearing John McAfee discussing trying to come up with a way to sell software, and say something like "here was this thing, that cost absolutely nothing to reproduce and transmit - and so I decided I could give it away for free, and charge for the updates." Pretty much the Gillette Razor model for the 21st century.