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I think, at least, Apple has taken multiple losses over the past year which should concern long-time fans of the company. Vision Pro had very low expectations,
by 015a 2y ago
I think, at least, Apple has taken multiple losses over the past year which should concern long-time fans of the company. Vision Pro had very low expectations, and failed to even meet those, now almost forgotten by even some people who own one. They invested billions into developing a car, which never materialized and has now been shut down. They're pretty far behind in AI? Like, we'll see how far behind (or not) come WWDC I suspect, but the CEO of the Browser Company is throwing fighting words like "the situation is ten times worse than you think" [1]. And AI is damn bubbly anyway; it may be the case that investments there don't pay off.
I'm not sure I entirely agree that we're coming to the end of the tech zeitgeist; tech still absolutely runs the markets and world. But I do believe a part of that, at least, is happening: Apple is losing control of the marketing narrative for consumer tech. And, its not obvious that anyone is well positioned right now to pick up their mantle. The next decade is going to be super exciting; I suspect we'll continue to see lots of experimentation, devices like the Humane pin and R1, lots of failures, hopefully some successes, as companies narrow in on what's next.
[1] https://youtu.be/lvw-85-6-4s?t=284 https://youtu.be/lvw-85-6-4s?t=284