Your thesis may be true, but there are some factors worth teasing apart. Suppose the current product were $300 instead of $3500. I bet they’d sell a lot more of

Your thesis may be true, but there are some factors worth teasing apart. Suppose the current product were $300 instead of $3500. I bet they’d sell a lot more of them. I bet they’d sell 30x more of them. That doesn’t mean we can’t improve on it. For us, the cost was the barrier. If enough of us buy it, it would be hard to say that it’s a flop. Your version, of course, is preferred. But it may take longer to get there.