> It is just a statement of the obvious. Price tends to trump every other consideration, unless the difference is pretty big. But, huge swaths of the public re

> It is just a statement of the obvious. Price tends to trump every other consideration, unless the difference is pretty big. But, huge swaths of the public regularly pay much more than the minimum required to have better: • Cars • Clothing • Restaurants • Theater seats These are just the first few that come to mind. Now, is the difference between high- and low-end clothing "pretty big"? I guess it depends on what you mean, but both will fundamentally cover your body. For airlines, people just want to get from point A to point B, and nothing else really matters at the end of the day. Even on higher end airlines, flying is unlikely to be a truly pleasant experience, unless maybe you pay almost an order of magnitude more for first class or something. People just want to get it over with. I mean, I think we're saying the same thing here. But whereas I feel you're framing this as a "bug" in how consumers operate, I think they're behaving quite logically. People will pay more for things they actually care about. When they don't care, they choose the cheapest option.