"...conventional wisdom that AI, while good at providing fast answers, is terrible at referring users to where they want to go" I don't understand why we'd car

"...conventional wisdom that AI, while good at providing fast answers, is terrible at referring users to where they want to go" I don't understand why we'd care about referral metrics in this context. Do people use chatbots do "go places"? And the leading chatbots are not designed to refer people off-site, or even to attribute the source material at all, so it should not be surprising that they don't generate a lot of referrals.