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How do you do downloads? Do you wait for payment to clear in paypal and send them a link, or provide a download right away? Or is the download the usual free ap
by tstegart 18y ago
How do you do downloads? Do you wait for payment to clear in paypal and send them a link, or provide a download right away? Or is the download the usual free app and payment gets them the key?
- patio11 18y agoI do free trial automatically becomes full version with presence of key. In most markets, I would send out keys IMMEDIATELY on payment -- the risk of fraud is insubstantial (most people won't try to cheat you and the ones that will, oh well, all you lose is a few server cycles generating a new key) but the immediacy of instant delivery helps lift conversion rates substantially. (I got +5% sales when I stopped calling my purchase option "Purchase a single copy via download" and instead said "Get it instantly via download". Love that word "instant".) Some of my friends, who are more worried about fraud than I am, do instant delivery of temporary keys and then provide the permanent key after a few days. I resist doing this largely because it causes a hassle to my customers without gaining them any extra benefits. (Plus, key management is already a major source of tech support headaches, why double the load?)