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I've read at least two of those, and, in particular, "Switch" is not an awful read. "The rider and the elephant" is certainly not a new idea (buddhists have bee
by koide 14y ago
I've read at least two of those, and, in particular, "Switch" is not an awful read. "The rider and the elephant" is certainly not a new idea (buddhists have been saying a similar thing for millenia), but it gives you a modern framework around it to act on.
- rscale 14y agoSwitch is a very reasonable book about affecting organizational change, but I wouldn't include it in a list of must-reads for entrepreneurs. Oddly, I might well advocate the Heath brothers other book, Made to Stick, as it gives a framework for effective communication which is something that can benefit many entrepreneurs.