Innovator's Dilemma demonstrated wonderfully right here. If VR is the next big thing, but will take years of niche smaller profit margin products to launch it,

Innovator's Dilemma demonstrated wonderfully right here. If VR is the next big thing, but will take years of niche smaller profit margin products to launch it, established tech companies will struggle to justify the products existence wherein a smaller player could go all in, achieve roughly equivalent results, and be quite content.