You pull the mouse body towards you to move the cursor down the screen, you pull the wheel towards you to go down the page. The idea that you are touching the

You pull the mouse body towards you to move the cursor down the screen, you pull the wheel towards you to go down the page. The idea that you are touching the document and directly manipulating it and pushing the document up is a touch interaction model. Mouse interaction moves the cursor/view. It’s not “natural” but it’s in accordance with decades of mouse behaviour that “toward your body” is down. Speaking of, “page down” acts like moving the page up. Mouse wheel down (towards you) matches page down, which is agreeable.