A bit off on tangent - I believe the real potential for "the game changer" in advertising is in the following quote from the article: "If, for instance, frequen

A bit off on tangent - I believe the real potential for "the game changer" in advertising is in the following quote from the article: "If, for instance, frequent-flyer programs and travel destinations actually knew when you were thinking about planning a trip." Hey, if you create a medium where I can proactively request offers of particular kind, then I'm all yours. Provided I have control over what I request - I can set a time limit on a query, revoke it, etc.