This is my first experience closely following publicity for a product and the yoyo of "the discourse" seems both equally ready to overhype and overhate on each

This is my first experience closely following publicity for a product and the yoyo of "the discourse" seems both equally ready to overhype and overhate on each turn. Between this and seeing Civil War twice in as many weeks I almost want to plug into the presidential race if only to observe publicity tactics.