And the very first thing it prompts you to do (besides joining their mailing list) is crippled and reserved for paying users only (importing transmit favorites)

And the very first thing it prompts you to do (besides joining their mailing list) is crippled and reserved for paying users only (importing transmit favorites)... Seriously, a short eval period + in your face crippleware that only hurts your most-loyal users... the ones who have already bought transmit? That's a stumble out of the gate, IMHO.