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Marketing used to be about information, letting potential customers know your product exists. Then it morphed into manipulation, but I think that has run it's c
by foxylad 14y ago
Marketing used to be about information, letting potential customers know your product exists. Then it morphed into manipulation, but I think that has run it's course - even young children now know when they are being manipulated, and are resistant to it.
Because of this, my company concentrates entirely on providing remarkable services for remarkable prices, so our customers do our marketing for us by telling other potential customers. In our experience, this strategy works magnificently - we're doubling our revenue every year without spending a cent on marketing.
Back to Facebook - I see Google ads as informational marketing, and Facebook's as manipulative marketing. And currently Facebook is horribly bad at it - I think I've "liked" two products ever, because I think most of my "friends" would think I was really lame for endorsing anything that isn't truly exceptional. Having said that, our services have thousands of likes...