3 ms·
That's not how advertising works. Advertising is supposed to keep the brand top of mind, so you'll recall it when going through your options. That's why ads use
by rchaud 3y ago
That's not how advertising works. Advertising is supposed to keep the brand top of mind, so you'll recall it when going through your options. That's why ads used to have memorable jingles, instead of crappy cover songs designed to imitate memorability, while skipping out on having to pay license fees.
Forming a negative opinion on an ad is only beneficial if it is polarizing enough that many more people like it than hate it. These ads are not polarizing, they are simply annoying and repetitive.
- lifestyleguru 3y agoDepends on the sophistication and strategy of the marketing folks. Some simply want their brand name in your brain.
- yjftsjthsd-h 3y agoOkay, but that actively works against their interest. There are a decent number of brands that are very much in my brain... wrapped in enough loathing to ensure that I avoid them every time.