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I agree, but I don't think things always have to be that way. I know a few people working on projects to improve the measurement capabilities for some kinds of

I agree, but I don't think things always have to be that way. I know a few people working on projects to improve the measurement capabilities for some kinds of off-line advertising.

brandnewlow 14y ago
That's terrific. I suspect the folks selling those products will be hugely resistant at first.