Firstly, they very well could be stupid. Secondly, it depends what you mean by traditional ads. I loath television and spend far more time on the internet (and

Firstly, they very well could be stupid. Secondly, it depends what you mean by traditional ads. I loath television and spend far more time on the internet (and don't use adblock) and yet interstitial ads on the tv and radio (and on the net, eg youtube) are far more present in my mind than anything I've seen on the net. In fact, apart from those silly bottom feeding ads about how some single mom found out some weird old tip and various medical professionals dislike her for it (because they're out to get you? I don't get those ads..) I can't recall a single web ad. I can tell you about Pizza Hut's cheap pizza Tuesdays though. As for non interstitial ads, like print ads in newspapers, yeah, I imagine they're about as useful as internet ads.