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> Facebook has all the data but no real targeting In general, this is incorrect. What you see as poorly targeted ads are those where the advertiser does a poo
by kposehn 14y ago
> Facebook has all the data but no real targeting
In general, this is incorrect.
What you see as poorly targeted ads are those where the advertiser does a poor job, not Facebook. The tools are there and the most successful advertisers use them.
- Smerity 14y agoI believe we're arguing the same point. Advertisers are the ones who do the targeting and even with the tools Facebook provides, they make terrible targeting decisions. It doesn't matter if good advertisers use it properly, the majority do not. If Facebook don't prevent these poorly targeted ads then they can't guarantee any level of targeting at all on their site. This means that users are desensitized to the ads shown there, decreasing their value as an adspace.
- waterlesscloud 14y agoIt's almost as if there's a business opportunity here.