> Ads had the ability to "turn the dials" on various things, including in Search, to affect business metrics Around the ‘10s I had speculated to my company’s l

> Ads had the ability to "turn the dials" on various things, including in Search, to affect business metrics Around the ‘10s I had speculated to my company’s leadership that we should consider devoting a couple of positions for google banner advertising to our site for a while to see if it would improve search engine results. I always felt like the algorithm may have been tuned to give a little bump to sites participating in revenue streams for google. We never did it, but I bet we might have seen some small indications of result position improvements.