I would ask yourself a few (perhaps obvious) questions: 1) Can you differentiate yourself easily? Better looking site, smoother UI, and better performance are

I would ask yourself a few (perhaps obvious) questions: 1) Can you differentiate yourself easily? Better looking site, smoother UI, and better performance are potentially low-hanging fruit. Better customer service (if it applies) can also help set you apart. 2) Were you planning to add features, or just go with what you've got? Your Same Niche Idea can become niche plus X, Y, and Z, making it no longer Same Niche Idea. Harder than #1, but worth considering. Evaluate, and perhaps go through another iteration of features (or two.) 3) Final one: can you simply outmarket them? Perhaps they're just as good, but you have a larger marketing budget, have better SEO, a stronger professional network, whatever. They've had some coverage, but that's not the end, obviously. HTH.