My understanding is the hardware is just for early adopters. They don't have the AI ready for mass consumption, it still needs to be trained on many of the task

My understanding is the hardware is just for early adopters. They don't have the AI ready for mass consumption, it still needs to be trained on many of the tasks people are going to ask of it. Therefore, the early adopters who will go through that pain are willing to fork out for the hardware. Then, they will either a) sell a new hardware with subscription b) sell only software likely as a subscription c) plan just to be acquired.