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When I joined Google in 2015, one of my work buddies / teammates was someone who had transferred in from having spent nearly ten years on the Ads side, from a G
by eitally 2y ago
When I joined Google in 2015, one of my work buddies / teammates was someone who had transferred in from having spent nearly ten years on the Ads side, from a GCAS (Global Clients & Agency Solutions). This org doesn't exist in the same form anymore, but at that time it was the pinnacle of Google's ad sales, with white glove treatment for the top xx global spenders (advertising agencies, who consumer products firms, a couple of travel aggregators -- you get the idea). We talked a lot, about a lot of things, and one tidbit I crisply remember was her noting that it was common knowledge that Ads had the ability to "turn the dials" on various things, including in Search, to affect business metrics.
Reading Ed's post reminded me of this, and whether (or to what extent) it's true, it certainly was conventional wisdom at the time.
- kcplate 2y ago> Ads had the ability to "turn the dials" on various things, including in Search, to affect business metrics Around the ‘10s I had speculated to my company’s leadership that we should consider devoting a couple of positions for google banner advertising to our site for a while to see if it would improve search engine results. I always felt like the algorithm may have been tuned to give a little bump to sites participating in revenue streams for google. We never did it, but I bet we might have seen some small indications of result position improvements.
- pushcx 2y agoCan you think of any people involved or any more internal jargon for this? There may be something compelling about it lost in the many emails.
- eitally 2y agoI could, but I'm not going to post anything publicly.