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My current understanding of psychological price barriers, at least for mobile apps, is that once you're over the 99 cent barrier, there isn't much of a differen
by ja27 14y ago
My current understanding of psychological price barriers, at least for mobile apps, is that once you're over the 99 cent barrier, there isn't much of a difference (at least to Americans with our $5 bill) between $1.99, $2.99 and $3.99. It's only when you hit the $4.99 that they think of that as a different price class. There will still be people that balk at paying $3.99 instead of $1.99, but supposedly not 50% of them.
- cageface 14y agoDo you have any references for this theory? If true it would influence my pricing strategy for my own apps. I have seen more sales at $2.99 than $4.99 but I haven't tried anything in between.
- ja27 14y agoI wish I did but it's from a bunch of different posts. I wish it was easier to A / B test in the store but the daily traffic is so unpredictable and unmeasurable. I guess it could be tested on a landing page before hitting the iTunes store, even if you have to lie about the price.