A better example would be $500/box since $20/box is about market rate depending on the exact kind and caliber (assuming 9mm or 45 which is going to cover the ov

A better example would be $500/box since $20/box is about market rate depending on the exact kind and caliber (assuming 9mm or 45 which is going to cover the overwhelming majority of handguns). No ad is going to make $500/box for 9mm or 45 handgun ammunition seem reasonable.