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Which is why double opt-in is the only way to run a list if you truly care about marketing with permission. Respectfully, I think you are entirely wrong: the t
by encoderer 14y ago
Which is why double opt-in is the only way to run a list if you truly care about marketing with permission.
Respectfully, I think you are entirely wrong: the two options are VERY dissimilar. In one case, you send them a single "Click here to confirm" email -- and maybe a single follow-up a few days later.
In the other case, you're continually marketing to them and putting the burden on the recipient to opt-out, usually in tiny text at the bottom of the email.
- shabble 14y agoand on top of that, the last thing you want to do for many actual spam lists is to click their per-address unique tracking tag which tells them that your address is valid. If you've already started communicating with them I guess it's probably reasonable to consider it 'blown' anyway, but I'm always extremely dubious of opt-out/unsub links for that reason.