> And companies will be able to spend money on that because they can fire their creators (that’s what the Sora and Vasa class of models ultimately will do withi

> And companies will be able to spend money on that because they can fire their creators (that’s what the Sora and Vasa class of models ultimately will do within a year) and save on compute - only to spend it on demand generation. How does this make any sense? Sora is a killer technology with a massive potential, firing the team for it is a suicide move as they can move to a competitor and build a better one.