If it were me, I'd lock down what relationships and tech I could, and let it fail. Then reboot with a new entity featuring similar business model, keeping the

If it were me, I'd lock down what relationships and tech I could, and let it fail. Then reboot with a new entity featuring similar business model, keeping the talent and customers and leaving the chaff (including CEO) from the old firm to fend for themselves. Even investing your own money in this fatally flawed business is throwing good money after bad. That's a much tougher ask for investors than a reboot. As you let company A fail, use your spare time to get company B lined up and ready to launch so it's turnkey.