This is really is opening too many arguments. Sure American institutions have insular pigheadedness. Indian/Vietnamese/Chinese/Korean institutions are filled w

This is really is opening too many arguments. Sure American institutions have insular pigheadedness. Indian/Vietnamese/Chinese/Korean institutions are filled with corruptions and nepotism. We don’t know for sure Zoho would have been an American company, I would almost argue that their success is because they are in India and can most likely build their product at drastically lower costs than in the US. This is probably one of the reasons they can target SMB, including emerging markets in local currencies. No doubt localization would have helped but it’s again one of those things where there are too many angles to really accept what is the correct or incorrect path. Uber, perhaps it was that insular pigheadedness you like to mention or perhaps they were really dedicated on having a single app, with a familiar process globally. Grab is indeed hyper local but also drastically different depending on the region your in and is a much different experience than what Uber provides. I could not speak on the Ford in India but on the flip side Tata could never make it in more developed markets probably with the lack of safety.